The tourism sector, while it has been one of the most affected by the coronavirus pandemic, has shown a gradual growth since the reactivation of some operations, such as the reopening of borders and allowing tourist visits.
In this sense, Assist Card conducted a trend study to find out the new preferences of foreign and local tourists, as well as the new traveler profile during the pandemic.
The study shows mostly a young visitor's profile, who wishes to travel abroad for study or leisure purposes. These sight-seers prefer inexpensive locations. Thus, outdoor places are becoming more popular, such as beaches and rural areas.
"The pandemic has encouraged consumers to inform and prepare themselves to travel abroad (…). For that reason, users in the region take between 40 and 80 calendar days in order to determine the destinations they will travel to soon," Assist Card Peru business manager Agustin Aveiro said.
Likewise, he pointed out Peruvians took 54 days in advance before traveling outside the country, planning on a 10-day stay in the United States, Mexico, Spain, Argentina, Colombia, or Panama.
Domestically, the resumption of international flights of over 8 hours long and the new regulations for national flights —announced in March— predict an increase in the tourism sector.
Thus, Peruvians took 31 days in advance to plan their local visits, intending to stay four days in the cities of: Cusco, Piura, Juliaca, Chiclayo, Arequipa, Lima, Tarapoto, Trujillo, or Cajamarca.
Furthermore, Aveiro stated that the tourism sector is currently being boosted by the flexibility of health measures and reactivation strategies.
(END) NDP/VLA/MVB